Alpine Pro became the first Czech company to design and manufacture clothing for Czech Olympians. The first collection immediately gained attention. The abstract, eye-catching motif was awarded in Vancouver as the Best The Olympic Collection (The Huffington Post). The athletes themselves, among them the figure skater Tomáš Verner, cross-country skier Kateřina Neumannová and rower Ondřej Synek, were involved in the development of the clothing, the advantage of which is the unique material obtained from coffee tree or bamboo. For the first time in history, fans could also buy products from the Olympic collection.