The inspiration for the design of the Olympic collection was the first Czechoslovak mark designed in 1918 by Alfons Mucha. The central motif was the leaves of the lime tree, which is a Czech national tree. For the first time in history, fans had a chance to purchase first kidswear Olympic collection. The originality of the clothing in Sochi was stylishly highlighted by the gold-medal-winning Eva Samková and her fans, who after her triumph wore the jacket with golden lining inside out.